Built for influencers juggling deals, PR and platforms.
Reels for one brand. Stories for another. A box arriving at your door from a third. Cadence gives you one place to keep brand deals, gifted PR, affiliate income, and the records your accountant will recognize.
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Every way you earn
Built around how Influencers actually get paid.
Every income type gets its own record — with the date, source, gross, fees, currency, and CAD equivalent. So when tax time comes, your accountant gets a summary, not a scavenger hunt.
Brand sponsorships
Reels, Stories, in-feed, and dedicated posts. Track agreed fee, deliverables, posting dates, and usage rights.
UGC contracts
Branded content licensed to the brand, sometimes with no posting on your channels. Save the contract, fee, and usage scope.
Gifted PR
Skincare, fashion, gear, lifestyle items — often conditional on a post. Keep the brand, value, and content flag.
Affiliate links & codes
LTK, ShopMy, Amazon Associates, brand portals — each pays differently, often monthly.
Subscriptions & memberships
Instagram Subscriptions, Substack, Patreon — recurring revenue paid in different currencies.
Agency placements
Talent agencies and platforms (Aspire, GRIN, Cohley) take a cut and pay you net. Save both numbers.
Where it gets messy
The recordkeeping problems Influencers actually hit.
Gifted PR piles up fast.
Brands ship product weekly. Without a record, the year ends with no list of what you received or whether content was expected.
Usage rights and exclusivity inflate fees.
A $1,500 post can become a $4,000 deal once whitelisting, paid usage, and exclusivity get added. Save the fee breakdown.
Agency cuts hide the real numbers.
Your agency invoices the brand for $3,000 and pays you $2,400. Save both — your books should show gross and the agency fee separately.
Multiple platforms, one tax return.
Instagram, TikTok, YouTube Shorts, Substack — different payouts, one T2125. Cadence keeps them on one ledger.
One calm place for the business side.
Cadence is not a content tool, a media kit, or accounting software. It is the layer underneath Influencers' work that keeps the record clean.
One ledger across every platform
Payouts, brand deals, gifted products, affiliate income — all in one place, not five spreadsheets.
GST/HST threshold tracker
Rolling 12-month view of your total taxable creator revenue against the $30,000 small-supplier threshold.
Records that hold up to review
Receipts, contracts, screenshots, and notes saved with each entry. The CRA's Part XX rules mean creator income gets reported — clean records are the easiest defense.
Accountant-ready export
Income by type, brand deal summary, gifted product schedule, expense summary, GST/HST summary, and CSV. Send it to your accountant in one file.
What to track
The Influencers recordkeeping checklist.
Use this as a starting point. Add what is specific to your channel and trim what does not apply.
- Brand deal contracts with agreed fee, deliverables, and usage rights
- Gifted PR with brand, estimated value, and content-required flag
- Affiliate commissions across LTK, ShopMy, Amazon, brand portals
- Agency placements with gross fee and agency cut
- Subscription platform revenue (Instagram, Substack, Patreon)
- Production expenses: photography, props, wardrobe used for content
- Home studio / office portion used for content
- Rolling 12-month income total for GST/HST threshold review
Recommended reading
Guides written for Influencers.
FAQ
Questions Influencers ask.
Cadence helps you keep records — it is not tax advice. Always confirm with your accountant.
Are brand deals on Instagram taxable in Canada?
Yes — sponsored posts, Reels, Stories, and UGC contracts are self-employment income reported on a T2125 with your T1, regardless of whether the brand sends a tax slip.
Is gifted PR taxable?
If receiving the gift was conditional on a post, story, or video, the CRA may treat the fair market value as business income. If it was unconditional and unrelated to your creator work, it is closer to a true gift. Keep the brand, value, and content-required note.
How should I account for agency cuts?
Generally you report the gross fee invoiced to the brand as revenue and the agency cut as a business expense. Save the agency statement and the brand contract.
Do I need to charge GST/HST on brand deals?
Once worldwide taxable creator revenue crosses $30,000 in a rolling 12 months you generally have to register. Deals with Canadian brands are usually GST/HST-taxable; non-resident brand deals may be zero-rated. Confirm with your accountant.
Can I deduct clothing or props I bought for content?
Clothing and props purchased specifically for branded content can sometimes be deductible, but the CRA is strict — items wearable in everyday life are usually disallowed. Keep receipts, the brand context, and notes on use.
Keep your Influencers business organized.
Track payouts, deals, gifted products and records — all in one place.